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Marketing for Competitiveness (Record no. 179042)

000 -LEADER
fixed length control field 00431nam a2200145 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170627b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789813201965
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 K87.5
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
245 ## - TITLE STATEMENT
Title Marketing for Competitiveness
Statement of responsibility, etc Philip Kotler, Hermawan Kartajaya and Hooi Den Huan
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London
Name of publisher, distributor, etc World Scientific
Date of publication, distribution, etc 2017
300 ## - PHYSICAL DESCRIPTION
Extent 288p.
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Marketing - Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Book
Holdings
Withdrawn status Date last seen Permanent location Public note Damaged status Shelving location Date acquired Lost status Koha item type Not for loan Full call number Collection code Barcode Current location
 2017-06-27BITS PilaniPlease click here to know the location of a book  Last Month2017-06-27 Book 658.8 K87.5650-659.99229673BITS Pilani
An institution deemed to be a University estd. vide Sec.3 of the UGC
Act,1956 under notification # F.12-23/63.U-2 of Jun 18,1964

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